Kurt Haug is currently working on two books, both of which are scheduled for publication in early 2011:Shouninjutsu
The Secret Art of Ninja Marketing
If "Business is War," what kind
of warrior are you?
If you've got an "army" of staff at your disposal and a massive budget for your sales and marketing "weapons," you may be a business "samurai." But if not, consider the path of the "Shouninja"-- the "Marketing Ninja
." Based on ancient principles of strategy, strength and speed, ninja marketing strategies and tactics are at the heart of the great "David and Goliath" stories of the modern age.
This is not just a warmed-over version of the "guerilla marketing" ideas of the last thirty years. Ninja marketing is about no-nonsense, "take no prisoners" marketing and business techniques that are fast and easy to understand and implement, while being deceptively effective-- even devastating.
How do you kill a Samurai? Become a Ninja
Speaking the Language of Business
C-Level Executives are Smart. And Busy. And frankly, they could care less about what YOU have to sell. There are only three to five key things that they REALLY care about. If you have something to contribute on those issues, they're all ears. If not, they really couldn’t care less about whatever it is you're pitching.
And once you actually get that golden opportunity to meet the "top dog," you'd better
know what to say, and even more importantly how to say it
is based on the wit, wisdom, tools and training from Kurt’s Executive Sales and Business Acumen training
programs for elite global sales executives selling enterprise level, multi-million dollar products, services and solutions. Learn the five keys to thinking, talking and acting like a CEO to connect and sell at the top level of your prospect companies.
For more information, contact us