You’ve heard of “ninjas,” right? The sneaky little assassins always creeping around silently in old Japanese movies. Typically the ninja waits until his opponents least expect it-- usually the middle of the night. Then he slips through the tightest defenses, glides to the private bedrooms of his most powerful enemies, slides open the shoji paper-screened doors, slinks across the tatami floor and slits their throats before the victim has time to even blink.
Or perhaps during the hanami festival they hide in a tree 50 yards from where the target is taking a pleasant stroll enjoying the sakura cherry blossoms. Suddenly the ninja takes a small disc the size of a coaster from HIS sleeve and hurls a spinning, razor sharp shuriken chinese throwing star, and in less time than it takes to inhale, the enemy falls dead with the blade buried an inch deep, right between the eyes.
They never even had a chance to see it coming.
Marketing Martial Arts for the Life and Death Struggle to
Survive and THRIVE in a Brutal Business World
This is not the watered down “guerrilla marketing” techniques that might have been fresh twenty years ago when people first starting talking about them. These are NOT the principles you will learn in the Harvard or Stanford MBA programs. And these are not even the “flavor of the month” marketing platitudes you’ll get from the latest flock of so-called “gurus.”
So if you’ve got something you think is really unique and you’re really ready to do something different with your marketing, send me an email describing your business and why I should take a look at it. I will acknowledge all inquiries and respond promptly to any prospects that I think sound like they have the requisite potential.
In the meantime, remember the old Japanese kotowaza (proverb)--
“Zen wa Isoge”
“If it’s good, do it quickly”